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Strategic focus is the discipline of paying attention to those things that are most important. Though the Official Community Plan provides excellent guiding principles, it doesn't provide a strategic focus or an action plan. City council must supply that, and must ensure the focus remains sharp.
The single most important initiative we must take is the re-invention of downtown. It must become a first-class, 24-hour destination; a place to live, work and play.
This single bold stoke significantly addresses four of the eight strategies outlined in the OCP: marketing the city, encouraging growth and development, growing civic pride, and rejuvenating the downtown. We built the university; now it's time to build the centre city. If not now, when?
We are not a first-class city until we have a first-class downtown.
It's not enough to be "pro-business." We must take care of our own business by providing service and operational excellence at City Hall. This would benefit the entire city, from making it easier to do business to government and industry relations to overall lifestyle. We must also take care to ensure council directs administration, and not the other way around.
A first class city requires a first class City Hall.
Prince George needs to become a participant's paradise, and a spectator's delight. Though we already have good community involvement and lifestyle opportunities, we can certainly improve. The two primary opportunities are civic facilities and civic promotion.
A first-class city offers a first-class lifestyle.
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